Off-site optimization is an important part of search engine optimization. Off-site optimization is different from on-site optimization because it is focused on creating links to your website from other reputable websites. The focus is on other websites and the links instead of on your website and your content. With off-site optimization, you are not doing anything to your own website which is different than on-site optimization. The focus with off-site SEO, which is what almost 95% of search engine optimization, involves is creating backlinks.
Backlinks and Linkbuilding
Backlinks are basically a vote from other websites that indicates that your website does actually focus on what it says it does. These votes in the form of backlinks tell search engines that your website is a trustworthy one and that they can rank it high up on the list. The higher up your website is listed on the search engines, the more potential customers you will get at your website and the more money you will make. Backlinks are important because they improve your ranking on search engines and that means you will get more traffic to your website. We all know that getting traffic to your website is vital to make your site a success.
The votes are in the form of links that come from other high PageRank websites to your website using the keywords you want to get top ranked for. It is important that whoever does your off-site optimization finds backlinks for your website that have high PageRank. If the right backlinks are not used, or used wrongly, you can actually end up not having your website ranked for any of the keywords you're targeting. That is why off-site SEO is best handled by professionals.
SEO experts usually have lots of experience and partnerships with webmasters and they can get you high quality one-way links having high PageRank. They can also get you links from social bookmarking sites, and by having articles written about the topic of your website and posted online on article sites and blogs having high PageRank as well as by other methods.
Off-site optimization is easier if you have a good quality website that has been through on-site optimization. When visitors to your website like what they see and are interested in the information you have to share, they will link back to you on their own as well. That is why you need to make sure your SEO involves both on-site and off-site optimization.
When used properly, linkbuilding is a great way to make your website a success. In most of the cases, you don't have to do any changes to your website for this type of SEO except some minor tweaks that might be required. It is worth the investment of a small amount of your advertising funds to get good backlinks to your website so that you improve your rankings and traffic. If your website is not optimized yet, you should get it optimized the soonest you can so that you can start working on link building and get it top ranked for relevant keywords which will increase your traffic which will eventually lead to more orders.